About

The CEO's Statement - Yarona Richardson

Welcome to Beit Maslan – your place for healing, support, and social transformation.

For over three decades, Maslan has stood as a beacon of hope in the Negev, extending its hand to those who have faced the darkness of sexual assault and domestic violence. Our journey is marked by an unwavering commitment to each individual, a promise to provide the support, services, and justice that everyone deserves, and a dedication to reshaping the narrative surrounding these social injustices.

Together, we envision a world characterized by harmony, awareness, female leadership, partnership, and hope. We strive for a society built on principles of dialogue, respect, active listening, diversity, shared desires, mutual agreement, reciprocity, and justice.

Maslan’s theory of change is built on a dual approach. Firstly, we offer comprehensive support to victims, viewing their journey holistically, fostering independence, prosperity, and a community of healing, leadership, and social change. Concurrently, we work to dismantle the social structures that enable these acts, promoting education, prevention, and information to reduce the incidence of sexual and domestic violence.

As the CEO of Maslan, I lead a profound and compassionate journey. We acknowledge and celebrate the boundless potential for change, fueled by the remarkable strength that women find in supporting one another. The incredible efforts of our 300 volunteers in a hotline that operates 24/7 in 8 languages, bear witness to the power of community—a collective of individuals united for a common goal, offering a lifeline to those in need.

I feel privileged to be part of the Maslan community, grateful for our professional and inspiring team, and appreciative of every volunteer, partner, and supporter. Your dedication reverberates through the heart of Maslan, transforming lives, and breaking the silence surrounding violence.

However, as we navigate the complexity of this task, the demand for our services in a center deeply rooted in the south continues to rise, especially in the aftermath of the events on 7/10. The need for resources becomes increasingly urgent. I invite potential partners, allies, and supporters to join us in this mission.

Together, we can ignite a spark of hope in the hearts of women and society, cultivate a world free from the threat of violence and assault, and construct bridges of hope that span generations, lighting the way toward a more inclusive and equal tomorrow.

Yours and yours,

Yarona Ben Shalom Richardson