Emergency Support Line
08-6421313 or 1202
Anonymity respected, Skilled volunteers 24/7
The service is provided 24/7 in eight different languages.
Support Education

About

The CEO's Statement - Yarona Richardson

Welcome to Beit Maslan – your place for healing, support, and social transformation.

For over three decades, Maslan has stood as a beacon of hope in the Negev, extending its hand to those who have faced the darkness of sexual assault and domestic violence. Our journey is marked by an unwavering commitment to each individual, a promise to provide the support, services, and justice that everyone deserves, and a dedication to reshaping the narrative surrounding these social injustices.

Together, we envision a world characterized by harmony, awareness, female leadership, partnership, and hope. We strive for a society built on principles of dialogue, respect, active listening, diversity, shared desires, mutual agreement, reciprocity, and justice.

Maslan’s theory of change is built on a dual approach. Firstly, we offer comprehensive support to victims, viewing their journey holistically, fostering independence, prosperity, and a community of healing, leadership, and social change. Concurrently, we work to dismantle the social structures that enable these acts, promoting education, prevention, and information to reduce the incidence of sexual and domestic violence.

As the CEO of Maslan, I lead a profound and compassionate journey. We acknowledge and celebrate the boundless potential for change, fueled by the remarkable strength that women find in supporting one another. The incredible efforts of our 300 volunteers in a hotline that operates 24/7 in 8 languages, bear witness to the power of community—a collective of individuals united for a common goal, offering a lifeline to those in need.

I feel privileged to be part of the Maslan community, grateful for our professional and inspiring team, and appreciative of every volunteer, partner, and supporter. Your dedication reverberates through the heart of Maslan, transforming lives, and breaking the silence surrounding violence.

However, as we navigate the complexity of this task, the demand for our services in a center deeply rooted in the south continues to rise, especially in the aftermath of the events on 7/10. The need for resources becomes increasingly urgent. I invite potential partners, allies, and supporters to join us in this mission.

Together, we can ignite a spark of hope in the hearts of women and society, cultivate a world free from the threat of violence and assault, and construct bridges of hope that span generations, lighting the way toward a more inclusive and equal tomorrow.

Yours and yours,

Yarona Ben Shalom Richardson

The CEO's Statement - Yarona Richardson
The history

The history

Maslan was established in 1988 by a group of activist women with a feminist ideology, headed by social worker Ofira Levi. That same year, they opened Maslan’s first volunteer course at the end of which the Emergency Support Line for abused women was launched. The Support Line operated from a small office in the old city of Beer Sheva, and was only active during the day. Two years later, the volunteers started conducting workshops for the community regarding domestic violence and surrounding issues.

In 1993, the board decided to open a shelter for battered women, and to develop the Legal Aid project. In 1999 the Pratt Foundation helped Maslan purchase a permanent home for its activity, at Ha’rav Herzog 30, Beer Sheva. During that year the organization underwent significant changes, including the board’s decision to appoint Liza Nikolaichuk, a volunteer and a board member, to be Maslan’s CEO. In addition, they decided to hire a professional staff with broader knowledge and wider range of tools to assist abused women.

In 2005 the board decided to separate the shelter from Maslan, and to extend work around sexual violence. In 2006 Maslan’s outpatient treatment unit was established, due to the lack of therapeutic response in the Negev.

In 2008 three main fields of activity were redefined: assistance and legal aid for victims, therapeutic care, and educational workshops to the general public.

In 2014 Maslan changed its name from “women’s crisis center, Negev” to “The Negev’s Sexual Assault and Domestic Violence Support Center”.

The vision

The vision

  • Providing assistance and support to victims and victims of sexual assault and violence and their families.
  • Reducing the common phenomena of violence in Israeli society through education, prevention and advocacy activities.
  • Reducing gender violence and improving the general status of women and girls in Israel.

Our team

The Board of Directors

Erica Laub
Erica Laub
Chair of the Board
Sarah Altchuler
Sarah Altchuler
Member of the Board
Danni Hen
Danni Hen
Member of the Board
Norit Drori
Norit Drori
Member of the Board
Ronit Shafrir
Ronit Shafrir
Member of the Board
Hagit Rahamim
Hagit Rahamim
Member of the Board
Keren Uzan
Keren Uzan
Member of the Board

The Audit Committee

Lizet Shufen
Lizet Shufen
Chair of the Committee
Gabi Golan
Gabi Golan
Member of the Committee

CEO

Yarona Richardson
Yarona Richardson
CEO
yarona@maslan.org.il

Administration

Shlomit Cohen
Shlomit Cohen
Community Relations Manager
kehila@maslan.org.il
Adi Lavy
Adi Lavy
Resource Development Manager
resource@maslan.org.il
Tamar Bianco
Tamar Bianco
Administration Coordinator
log@maslan.org.il
Shosh Lava
Shosh Lava
Social Store Manager

Assistance Department

Amira Bsoul
Amira Bsoul
Assistance Department Manager
052-6216008 amira@maslan.org.il
Dina Shapyro (B.S.W)
Dina Shapyro (B.S.W)
Immigrants Coordinator
052-6216022 olim@maslan.org.il
Ricki Moskowitz
Ricki Moskowitz
Assistance Coordinator
052-6216008 M.siyua16@maslan.org.il
Attorney Sivan Maimon Smolianski
Attorney Sivan Maimon Smolianski
Legal Aid Coordinator – Domestic Violence
052-6216009 yeutz@maslan.org.il
Hagit Bachar
Hagit Bachar
Legal Aid Coordinator – Sexual Violence
052-6216010 Livuy@maslan.org.il
Or Karkashon
Or Karkashon
Volunteers Coordinator
052-6216044 mitnadvot@maslan.org.il
Yafa Danieli
Yafa Danieli
Volunteer Training Coordinator

Education Department

Ilana Ben Gigi
Ilana Ben Gigi
Education Department Manager
052-6216023 hadracha@maslan.org.il
Shuli Roth
Shuli Roth
Prevention of Sexual Harassment in Workplaces Coordinator
eduh@maslan.org.il
Michal Shamir
Michal Shamir
Parents & Professionals Outreach Coordinator
edue@maslan.org.il
Adi Shimoni
Adi Shimoni
Formal & informal Education Coordinator
adi@maslan.org.il

The transparency of the association

2022 Financial Report 2024 Proper Management Form 46a