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About

The CEO's Statement

Karin Zawi-Levinstein

Dear Friends and Partners,

Beer Sheva, the city in the heart of the Negev Desert, is a place of connection—between cultures, between tradition and innovation, between a glorious past and a future that we will shape together. Here at Maslan, we work with deep commitment to serve all who have experienced sexual abuse and domestic violence, striving to create a just, inclusive, and safer society across an area that spans over 60% of Israel’s territory, from Kiryat Gat to Eilat.

For years, Maslan has been a beacon of hope in the Negev for everyone who has reached out to our organization. As I assume this role, I pledge to continue and expand this vital work, laboring tirelessly for justice, equality, and a safer society for all.

Maslan is much more than an organization—it is a community of people who believe in change, a place of hope and healing, and a hand extended to anyone who needs it.

We are here, day and night, 24/7, for anyone who has experienced sexual abuse or domestic violence. We are here to listen, accompany, support, and guide survivors on their journey to recovery, with deep understanding that each person brings their own unique story, experiences, and identity.

But our work extends beyond direct support. We work to create a better and safer future for everyone, understanding that awareness and education are key tools for preventing violence. We believe in creating a comprehensive response that provides understanding and information to the relevant circles in young people’s lives: parents, teaching staff, and the youth themselves. We provide experiential training in workplaces and organizations to help implement laws preventing sexual harassment.

Our strength lies in our professional and dedicated team of staff and volunteers who open their hearts and give their time, providing support and accompaniment while offering hope to all who need it.

We operate from a deep vision of building a strong community through social awareness and female leadership. Through comprehensive support, education, and by challenging the structures that enable violence, we aspire to make a real difference in survivors’ lives and work toward significant social reform.

Following recent events and their impact on society as a whole, alongside other incidents of violence, we have seen how critical Maslan’s role is in many lives. The demand for our services is growing, and the need for resources has become more urgent than ever. The journey to recovery and empowerment is not easy, but we are here for every step of it.

I invite you to join us—to learn, to volunteer, to donate, to be part of Maslan’s vital movement. Every act of support brings us closer to a future where violence is not an accepted reality but a past we leave behind.

I am proud to lead an organization that devotes all its energy to creating fundamental change—social, cultural, and legal change that strengthens, protects, and enables a safer future for all of us.

Yours truly,

Karin Zawi-Levinstein,
CEO of Maslan

The CEO's Statement
The history

The history

Maslan was established in 1988 by a group of activist women with a feminist ideology, headed by social worker Ofira Levi. That same year, they opened Maslan’s first volunteer course at the end of which the Emergency Support Line for abused women was launched. The Support Line operated from a small office in the old city of Beer Sheva, and was only active during the day. Two years later, the volunteers started conducting workshops for the community regarding domestic violence and surrounding issues.

In 1993, the board decided to open a shelter for battered women, and to develop the Legal Aid project. In 1999 the Pratt Foundation helped Maslan purchase a permanent home for its activity, at Ha’rav Herzog 30, Beer Sheva. During that year the organization underwent significant changes, including the board’s decision to appoint Liza Nikolaichuk, a volunteer and a board member, to be Maslan’s CEO. In addition, they decided to hire a professional staff with broader knowledge and wider range of tools to assist abused women.

In 2005 the board decided to separate the shelter from Maslan, and to extend work around sexual violence. In 2006 Maslan’s outpatient treatment unit was established, due to the lack of therapeutic response in the Negev.

In 2008 three main fields of activity were redefined: assistance and legal aid for victims, therapeutic care, and educational workshops to the general public.

In 2014 Maslan changed its name from “women’s crisis center, Negev” to “The Negev’s Sexual Assault and Domestic Violence Support Center”.

The vision

The vision

  • Providing assistance and support to victims and victims of sexual assault and violence and their families.
  • Reducing the common phenomena of violence in Israeli society through education, prevention and advocacy activities.
  • Reducing gender violence and improving the general status of women and girls in Israel.

Our team

The Board of Directors

Erica Laub
Erica Laub
Chair of the Board
Danni Hen
Danni Hen
Member of the Board
Dr Nitza Heiman-Newman
Dr Nitza Heiman-Newman
Member of the Board
Hagit Rahamim
Hagit Rahamim
Member of the Board
PHD Ofir Frenkel
PHD Ofir Frenkel
Member of the Board
Shiran Adi Keller
Shiran Adi Keller
Member of the Board
Naama El sana
Naama El sana
Member of the Board

The Audit Committee

Lizet Shufen
Lizet Shufen
Chair of the Committee
CPA Ayad Ahmed
CPA Ayad Ahmed
Member of the Committee

CEO

Karin Zawi-Levinstein
Karin Zawi-Levinstein
CEO
[email protected]

Administration

Shlomit Cohen
Shlomit Cohen
Community Relations Manager
[email protected]
Shosh Lava
Shosh Lava
Social Store Manager

Assistance Department

Yuval Eitan
Yuval Eitan
Assistance Coordinator
052-6216010 [email protected]
Dina Shapyro (B.S.W)
Dina Shapyro (B.S.W)
Immigrants Coordinator
052-6216022 [email protected]
Michal Shamir
Michal Shamir
Volunteers Coordinator
052-6216044 [email protected]

Education Department

Ilana Ben Gigi
Ilana Ben Gigi
Education Department Manager
052-6216023 [email protected]
Shuli Roth
Shuli Roth
Prevention of Sexual Harassment in Workplaces Coordinator
[email protected]
Adi Shimoni
Adi Shimoni
Formal & informal Education Coordinator
[email protected]

Resources, P.R and Events

Rosemary Franklin
Rosemary Franklin
Resource Development Coordinator
[email protected]
Anat Levy Zvi
Anat Levy Zvi
Resilience, Events and Projects Coordinator
[email protected]
Sagit Bachar
Sagit Bachar
P.r Coordinator
[email protected]

The transparency of the association

2022 Financial Report 2024 Proper Management Form 46a